Insights & news
Notes on digital delivery.
Practical writing on commercial strategy, automation, web and Nordic market entry — plus news from Napoleon Agency. Published in English and Swedish.
The General Digital Contractor
Why the one-agency-for-everything retainer model is giving way to a general contractor approach — the right specialists, per project, under one point of contact.
Napoleon Agency tar in ad-craft.ai som kreativ AI-partner
AI-driven kreativ produktion ansluter till specialistnätverket — kampanjkreativ kan nu ringas in och levereras inom samma projekt.
Napoleon Agency adds ad-craft.ai as creative AI partner
AI-driven creative production joins the specialist network, so campaign creative can be scoped and delivered inside the same project.
Etablering i Norden: checklista för B2B-tech
Sverige, Norge, Danmark och Finland är fyra köpkulturer, inte en region. En praktisk checklista innan du binder budget.
Nordic market entry: a checklist for B2B tech
Sweden, Norway, Denmark and Finland are four buying cultures, not one region. A practical checklist before you commit budget.
Vad är en digital generalentreprenör?
En ansvarig partner som ringar in uppdraget, väljer rätt specialister och äger resultatet — arbetsmodellen bakom Napoleon Agency.
What is a digital general contractor?
One accountable partner scopes the work, picks the right specialists and owns the result — the operating model behind Napoleon Agency.