About
Niclas Gillqvist.
Commercial Director · Business Development · Partnerships · Market Expansion
Senior commercial leader with 25+ years driving revenue growth, market expansion, digital projects and strategic partnerships across media, adtech, digital services and automation in the Nordics and the UK.
A proven ability to launch and scale businesses, build trusted C-level relationships and turn commercial opportunities into measurable results — combining entrepreneurial drive with hands-on execution.
Today, Napoleon Agency is the home for advisory work with digital brands, publishers and growth-stage companies that need a single point of contact for sales, marketing, automation and web delivery.
Experience
2026 — Present
Creative Director Nordics
ad-craft.ai · Stockholm
Leading Nordic creative direction for tailored AI content production systems — combining an in-house AI architecture with art direction and strategy.
2023 — Present
Founder & Senior Consultant
Napoleon Agency · Stockholm
Advising digital brands, publishers and D2C ventures on commercial strategy, fractional CMO leadership, SEO and digital growth programs.
2025 — 2026
Director of Business Development · Co-owner
Health & Welfare Tech · Stockholm
Led business development and partnerships for a digital health and welfare technology company, driving dialogue with municipalities around secure video interaction and digital care services. Remains a co-owner.
2018 — 2023
Managing Director Nordics
Global Adtech / Video Platform · Stockholm / London
Launched and scaled the Nordic business from 0 to 30 MSEK in revenue. Built publisher, advertiser and agency relationships across the region.
2017 — 2018
Marketing Partnership Manager
Live Events & Entertainment · Stockholm
Managed digital commercial partnerships across music and culture. Developed branded content concepts around major live events.
2012 — 2017
Online Sales Manager / KAM
Nordic Streaming & Media Group · Stockholm
Owned strategic accounts within esports, entertainment and digital media. Drove programmatic and branded content revenue growth.
1998 — 2012
Early career
National Media · Consumer Electronics · Broadcast
Sales and business development across national media, digital media and consumer electronics.