Fractional CMO · Stockholm
Senior marketing leadership, without the full-time hire.
A fractional CMO gives you experienced marketing leadership a few days a week — strategy, execution and accountability in one. Based in Stockholm, working across the Nordics.
Who it fits
When a fractional CMO makes sense.
Growth-stage companies
You have traction and ambition, but marketing is run by whoever has time. You need senior direction without a full-time hire.
Teams between hires
Your CMO or marketing lead just left — or the role is being recruited. I keep strategy and delivery moving in the meantime.
Founders who want outcomes
You have agencies and tools but no one accountable for the whole picture. I own the plan and the numbers.
What you get
Execution, not a deck.
Many consultants deliver a strategy and leave. I stay and run it. As your fractional CMO I am accountable for the work getting done — briefs written, agencies managed, campaigns live, results reported.
And because Napoleon Agency works as a digital general contractor, you get one point of contact with access to a network of specialists — media, SEO, content, automation — assembled per project, not per retainer.
- A clear marketing strategy tied to revenue, not vanity metrics
- Prioritised roadmap: what to do, in what order, and why
- Hands-on leadership of agencies, freelancers and internal teams
- Budget ownership and transparent follow-up on results
- Recruitment support when you are ready to hire permanently
How it works
A simple engagement model.
Typically one to three days per week, scoped per engagement. Every setup starts with a clear goal, plan and budget — so you always know what you are paying for and what it should produce.
- 01
Diagnose
A focused review of your market, funnel, team and spend — usually within two weeks.
- 02
Plan
A prioritised roadmap with goals, budget and owners, agreed together.
- 03
Lead
I run the work week to week: briefs, agencies, campaigns, reporting.
- 04
Hand over
Documented processes and a team that can run without me — or an ongoing setup if you prefer.
Let's talk about where your marketing needs to go.
A first call is 30 minutes, no obligation. We discuss your situation and whether a fractional setup is the right fit.